On the x €‘axis of the IE Matrix, an IFE total weighted score of 1.0 to 1.99 represents a weak internal position a score of 2.0 to 2.99 is considered average and a score of 3.0 to 4.0 is strong. The total weighted scores derived from the divisions allow construction of the corporate-level IE Matrix. Recall that each division of an organization should construct an IFE Matrix and an EFE Matrix for its part of the organization. The Internal-External (IE) Matrix is based on two key dimensions: the IFE total weighted scores on the x €‘axis and the EFE total weighted scores on the y axis. The IE matrix is a continuation of the EFE matrix and IFE matrix models. The Internal-External (IE) Matrix is based on an analysis of internal and external business factors which are combined into one suggestive model. The IE Matrix is a strategic management tool which is used to analyze the current position of the divisions and suggest the strategies for the future. The Internal-External (IE) Matrix positions an organization’s various divisions in a nine cell matrix.
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